What is augmented reality marketing?

Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer. They start by identifying who their target customer base is and then follow this by a concerted campaign in which they aim to fulfil their customers’ needs and build long term loyalty.

Augmented reality is one of the newer forms of strategies adopted by companies who use it to combine elements of print and online advertising. They view it as an ideal way of delivering persuasive messages to a technological minded audience.

The use of augmented reality in advertising is discussed in greater detail in our augmented reality advertising article.

Advantages of augmented reality marketing

It is still early days regarding the benefits of using this technology as a marketing tool but here are a few potential contenders:

  • Personalisation: the customer can upload their own content to create a personalised form of media which is marketed at them only.
  • Novelty: augmented reality is considered to be the ‘latest thing’ on the technology front so there is still that drive to be an early adopter.
  • Socialisation: there is the opportunity for customers to share their personalised content with others, i.e. viral augmented reality marketing.
  • Accessible: it enables customers who do not have the technical skills or know-how to create their own multimedia product.

There is also ‘customer experience’ to consider: augmented reality can inject a playful, fun element into in an everyday product. It adds a sense of excitement to the process which appeals to a greater number of customers. This is the aim of marketing.

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