The PSP or PlayStation Portable is a small, handheld device which enables you to play a variety of games as well as allowing interactivity with other Sony consoles, e.g. the PS3 and the internet. You won’t be surprised to learn that there are plenty of games for this handheld device which has become a popular … Continue reading Augmented reality games for the PSP
Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer. They start by identifying who their target customer base is and then follow this by a concerted campaign in which they aim to fulfil their customers’ needs and build long term loyalty. Augmented … Continue reading What is augmented reality marketing?
How does augmented reality work? Is it similar to virtual reality? It is similar in that the user views a series of images via a pair of 3D glasses or a head mounted display (HMD). Augmented reality glasses are worn in the same way as virtual reality glasses in that they enable the wearer to … Continue reading How augmented reality works
How does augmented reality work? Is it similar to virtual reality? It is similar in that the user views a series of images via a pair of 3D glasses or a head mounted display (HMD). Augmented reality glasses are worn in the same way as virtual reality glasses in that they enable the wearer to … Continue reading How augmented reality works
Augmented reality is used in a variety of ways but all with the aim of enriching our everyday lives. The idea is to enhance your view of the real world by overlaying it with computer graphics which also changes your perception. Examples of areas where augmented reality is used include: Games Military applications Advertising Sport … Continue reading Augmented Reality examples
What does the future hold for augmented reality? Is it little more than a gimmick or will it change the way we see things and enhance our experiences? Augmented reality will develop in line with mobile technologies, for example, more augmented reality apps which provide additional information that enhances what is already there. One example … Continue reading Future of augmented reality
There are various companies based in the UK and abroad who are working in the field of augmented reality. They either offer augmented reality as one of several products or are solely focused on this form of technology. These companies have developed a range of augmented reality products which are aimed at various sectors such … Continue reading Augmented reality companies
Although this site is dedicated to virtual reality, you cannot discuss it without mentioning its very close cousin augmented reality, but what is it? Whereas virtual reality immerses your senses completely in a world that only exists in the digital realm, augmented reality takes the real world of the present and projects digital imagery and … Continue reading Augmented Reality – What is it?
When you hear the name Ridley Scott, you immediately think of visually and technically complex films. The famous director counts cinematic classics such as Blade Runner and Alien among his achievements. Films that went on to create entire visual languages and forever changing the entire genre of cinematic science fiction. Scott is certainly no stranger … Continue reading Ridley Scott’s Company Launches VR Division
