Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer. They start by identifying who their target customer base is and then follow this by a concerted campaign in which they aim to fulfil their customers’ needs and build long term loyalty. Augmented … Continue reading What is augmented reality marketing?
How does augmented reality work? Is it similar to virtual reality? It is similar in that the user views a series of images via a pair of 3D glasses or a head mounted display (HMD). Augmented reality glasses are worn in the same way as virtual reality glasses in that they enable the wearer to … Continue reading How augmented reality works
How does augmented reality work? Is it similar to virtual reality? It is similar in that the user views a series of images via a pair of 3D glasses or a head mounted display (HMD). Augmented reality glasses are worn in the same way as virtual reality glasses in that they enable the wearer to … Continue reading How augmented reality works
Augmented reality is used in a variety of ways but all with the aim of enriching our everyday lives. The idea is to enhance your view of the real world by overlaying it with computer graphics which also changes your perception. Examples of areas where augmented reality is used include: Games Military applications Advertising Sport … Continue reading Augmented Reality examples
Although this site is dedicated to virtual reality, you cannot discuss it without mentioning its very close cousin augmented reality, but what is it? Whereas virtual reality immerses your senses completely in a world that only exists in the digital realm, augmented reality takes the real world of the present and projects digital imagery and … Continue reading Augmented Reality – What is it?
When you hear the name Ridley Scott, you immediately think of visually and technically complex films. The famous director counts cinematic classics such as Blade Runner and Alien among his achievements. Films that went on to create entire visual languages and forever changing the entire genre of cinematic science fiction. Scott is certainly no stranger … Continue reading Ridley Scott’s Company Launches VR Division
